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Social Networking Sites ( SNS ) is a group of Web sites that provide people with the chance to make an online profile and to portion that profile with others ( Barnes. 2006 ) . The top ranked SNS in India are Facebook. Twitter. MySpace. LinkedIn. Orkut. Google plus. etc. Besides electronic media. print media. Mobile phones and electronic mails. SNS occupy a big infinite in every person. When the first societal networking site ( schoolmate. com ) was created in 1995. it merely acted as a mere friend finder which helps the user to happen their old friends and construct relationship. Subsequently looking at the immense success of networking sites 100s of sites were created all around the universe. Orkut was one of the celebrated SNS in India. When the traditional media is subjected to certain limitations and pre-censorship in certain states. the new media offers complete freedom of look.

When the mainstream media inquiries cardinal or state’s operation against people it is subjected to limitations. Though a really few media provide indifferent intelligence. most of the Mainstream media are owned by corporate companies whose precedences are celebrity issues. cricket. inaugurals of salesrooms. commercialized amusement. sensationalized talk shows and so on. SNS allow persons to portion their positions and sentiments. Apart from limitations and censoring. persons can portion snap. pictures and links related to the societal issues which can add volume to their positions and besides as a justification.

Individual SNS users act as an sentiment shaper through networking sites. Peoples those who follow them or in their friends circle notice their positions on the stations. As it is networked the position update is shared by friends and friends of friends excessively. A medium is considered as an Alternative medium merely when it notices the unnoticed. hears the unheard shriek. expresses the feelings of marginalized groups. inquiries the governments and dispute the colored mainstream media. No uncertainty societal networking sites does all. It besides serves as a beginning for the mainstream media. It helps to organize communities. organize people together. alterations the authorities.

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Social networking Sites

Social Networking Sites ( SNS ) is a group of Web sites that provide people with the chance to make an online profile and to portion that profile with others ( Barnes. 2006 ) . The top ranked SNS in India are Facebook. Twitter. MySpace. LinkedIn. Orkut. Google plus. etc. Besides electronic media. print media. Mobile phones and electronic mails. SNS occupy a big infinite in every person. The ground buttocks is most of the colleges. universities and work topographic points are bonded with cyberspace. Social Networking succeeds in a large manner because it straight interconnects persons and provides chance for us to plan our ain infinite. They help persons to link with their friends. household and even with aliens. These sites act as a platform to show our positions. It besides helps us to construct and organize communities of similar gustatory sensations. “Social networking tools give senior leaders the power to pass on immediately and with great regularity and consistence with globally diverse teams” ( Elaine Varelas. 2010 )

When the first societal networking site ( schoolmate. com ) was created in 1995. it merely acted as a mere friend finder which helps the user to happen their old friends and construct relationship. Subsequently looking at the immense success of networking sites 100s of sites were created all around the universe. Orkut was one of the celebrated SNS in India. After 2006 the construct of Facebook became a great success followed by chirrup and recent Google asset. These sites can be used as public blogging. resource sharing. reflecting one’s positions on any societal issue. These sites pave a manner for freedom of address and look. They can portion what happened around them. with their positions ; happen followings and likes for their updates.

Freedom of Expression

Harmonizing to the Constitution of India Article 19 refers to freedom of address and look. With no other jurisprudence or article for media. article 19 ( 1 ) ( a ) says that all citizens have the right to freedom of address and look. which means the right to show one’s feelings and looks freely by composing. painting. printing. spoken words or any other manner. Besides the Universal Declaration of Human Rights ( UDHR ) . a declaration adopted by the United Nations General Assembly. Harmonizing to UDHR Article 19 says that everyone has the right to freedom of sentiment and look ; this right includes freedom to keep sentiments without intervention and to seek. receive and impart information and thoughts through any media and regardless of frontiers.

When the traditional media is subjected to certain limitations and pre-censorship in certain states. the new media offers complete freedom of look. When the mainstream media inquiries cardinal or state’s operation against people it is subjected to limitations. Though a really few media provides indifferent intelligence. most of the Mainstream media are owned by corporate companies whose precedences are celebrity issues. cricket. inaugurals of salesrooms. commercialized amusement. sensationalized talk shows and so on. They barely cover the common man’s agonies and even if covered hapless facts make the issue seem worthless. Therefore by disregarding the human rights misdemeanors at different degrees a common adult male suffers. media is traveling far off from people centered issues. Many people who are with beginnings but doesn’t acquire a right platform to show themselves because of gatekeeping procedure. Most of the human rights go againsting issues are besides neglected in many mainstream media. So there is an impulse for an alternate medium which brings out all the societal issues around the universe.

Networking sites – a platform to portion

For many old ages. engineering research overlooked the function of the user as a important variable in analyzing engineering and media. Influenced by early mass communicating theories. such as the subcutaneous needle theoretical account. media users were studied as an uniform mass audience. This theory suggests that mass media can hit messages at an audience and can hold a universal. homogenous consequence on them. ( Wimmer. R. D. & A ; Dominick. J. R. ( 1994 ) .

SNS allow persons to portion their positions and sentiments. Apart from limitations and censoring. persons can portion snap. pictures and links related to the societal issues which can add volume to their positions and besides as a justification. Through networking sites people can be organized. signifier groups. communities etc. Networking sites offer assorted options and scenes which can be a good 1 for treatments and sentiment forming.

Recent tendencies in Social Networking Sites towards Social Change

This century’s most popular revolution began at Egypt on January 25 which brought out the importance of societal networking sites and the power of Tweets. It is strongly believed that the autumn of Hosni Mubarak was because of Twitter and Facebook. “… . the Egyptian revolution took off more rapidly. distribute to more people. became more cosmopolitan. and scared the heck out of a dictator more efficaciously because of societal media. Social media didn’t cause the revolution. but it was indispensable to its success” ( Josh Bernoff )

Libya besides became liberated from Muammar Gaddafi. the de-facto swayer of Libya. Social networking sites bought an terminal to Gaddafi’s “freedom. socialism and unity” .

Srilankan Tamil race murder on 2009. 1000000s of people was killed in Srilankan war. Thousands were sent to refugee cantonment. The Srilankan media smartly censored the war violent deaths in their media and several other international newsmans were sent back to their states from Srilanka. But. intelligence. exposures and pictures from war Fieldss were uploaded via web logs and networking sites by fellow refugees. victims of war. They spoke about the inhuman treatment of race murder. This brought universe nations’ attending to take action against Sri Lankan president at international tribunal for race murder and war offenses.

The Jammu and Kashmir province authorities banned Short Message Service ( SMS ) service in Jammu and Kashmir recognizing that it was the medium through which people were pass oning and distributing information across. But Facebook and other societal networking sites have mostly nullified the government’s plans…… . “Kashmir Unrest” . a community page created by a pupil user. has about 600 members. The user has made passionate entreaties on the page to take the run against rights maltreatments to international level” ( Adil Akhzer ) . The exposure of the atrociousnesss. clangs between the dissenters and ground forces forces. picture recording of the cold blooded slayings received world-wide coverage.

Harmonizing to Khurram Parvez. coordinator of the Jammu and Kashmir Coalition of Civil Society. “They ( authorities ) are supervising whosoever writes what. with traditional Kashmiri media dominated by the official Indian point of view and public meetings and protests banned. immature people in the disputed Himalayan part have turned to societal media to “make their voices heard in the universe and to portion information” .

Social networking sites

• enable persons to portion them with friends

• enable people to see how many others portion their position.

• enable people to organize activity and acquire the word out about protests. societal issues.

• enable people to notice their positions on their friend’s stations and retweet it.

SNS as sentiment shapers

With the aid of SNS an person can go an sentiment shaper. Peoples those who follow them or in their friends circle notice their positions on the stations. As it is networked the position update is shared by friends and friends of friends excessively. With the aid of SNS so many issues such as Lokpal measure. Mullai periyar dike gained national attending.

The Jan Lokpal Bill. besides referred to as the citizens’ ombudsman measure. is a proposed independent anti-corruption jurisprudence in India. Anna Hazare’s fast was successful in mobilising the support of 1000s of people in the practical universe of societal media. Hazare had over 500. 000 references through position updates and remarks across top societal networking sites. including Facebook and Twitter in the state.

Social Networking Sites have become one of the position symbol among youth movie publicity is a successful selling scheme. “One can make a treatment forum on the cyberspace as opposed to other signifiers of selling where the information is unfastened to merely being seen and consumed. The interactivity factor on the cyberspace leads to exponential popularity for a film” ( Nabeel Abbas ) . Film makers create fan pages on web sites like Facebook. Twitter. web logs. by constructing particular official web sites every bit good as by binding up with networking sites like Zapak and Ibibo. which offer assorted customized applications and games related to a film.

Social networking sites – advancing human rights issues

When there was a really rigorous gatekeeping in media on certain issues. the mainstream media have to redact or extinguish issues from the intelligence room. So those issues were kept on eliminated for decennaries and decennaries. Media besides prioritized their TRP’s and crossed out many of the issues. These filters increased whenever the society faces a job. the people discussed what media says. but they are ne’er given a opportunity to reflect their positions as Mainstream media acted as a one manner medium. There was a really less feedback from the receiver side and it was barely reflected.

Social networking sites and web logs act as a platform for the citizens to show their grudge and unfavorable judgment either in public or within their friends’ circles. As the web sites enables the user to take their circles through which their updates. exposures or pictures can besides be shared by their friends.

Decision

A medium is considered as an Alternative medium merely when it notices the unnoticed. hears the unheard shriek. expresses the feelings of marginalized groups. inquiries the governments and dispute the colored mainstream media. No uncertainty societal networking sites does all. It besides serves as a beginning for the mainstream media. It helps to organize communities. organize people together. alterations the authorities.

Peoples must be cognizant of the power of societal networking sites. As the coin has both sides SNS are besides unenthusiastic in some instances. The stations. tweets etc are an individual’s sentiment about some issue. All those updates can’t be taken as a valid cogent evidence. They reflect the peculiar individual’s sentiment on some issues. Peoples must hold media literacy and existent sense for proper use.

Harmonizing to Comscore. a selling company. India is the world’s 7th largest societal web site visitant in 2010. It has been turning as a elephantine alternate medium due to the handiness of new medium. SNS can’t be compared with Mass Media. but when the ( SNS ) mediated group communicating grabs the attending of the mainstream media it becomes a powerful societal medium. Non- professional authors and common people besides show much involvement on sharing their positions on societal issues particularly on human rights issues. Apart from authors. journalists and intellectuals. adult females particularly house married womans use networking sites. They portion themselves. happen similar subsisters. SNS can besides be used as a medium which rejuvenates people. “People feel that the cyberspace is the lone democratic medium available. ” ( Khurram Parvez ) .

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