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Abstraction: The purpose of this paper is to show the impact of Internet on touristry, highlightining the chief benefits and restrictions of e-commerce in the touristry industr. The article will supply some cardinal cognition about the ICT ( Information and Communications Technology ) developments and their deduction on assorted sectors of the travel and touristry industry, related to the universe economic state of affairs.

Cardinal words: electronic commercialism, touristry, e-tourism.

JEL categorization: L81, L83, L84

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1. Introduction

The Internet which is considered to be the most of import invention since the development of the printing imperativeness ( Hoffman, 2000 ) has revolutionized how concern operate.

In 2010, Internet reached about 2 billion users worldwide ( 28,7 % of the entire population ) including more than 800 million Internet users in Europe ( 58,4 % of its population ) and about 7.8 million users in the Romania ( 35 % of its population ) . These figures represent an addition of 444,8 % compared to the twelvemonth 2000.

Table 1. Internet Use and incursion rate

Population ( 2010 est. )

% Pop. Of the universe

Internet users

Penetration ( % Population )

Users Growth

( 2000 -2010 )



0.32 %


35.5 %

873.3 %



11.9 %


58.4 %

352.0 %

Rest of the universe


87.78 %


24.7 %

482.8 %

Entire universe


100 %


28.7 %

444.8 %

( Source )

Due to the uninterrupted growing of the Internet incursion rate, demographic features of online users are resembling more and more the 1s of the general population. The mean age of Internet users is lifting in tandem with that of the general population, and racial and cultural features are more closely mirroring those in the offline population ( eMarketer, 2010 ) .

Another interesting is the fact that over 90 % of people between age of 5 and 17 usage the Internet on a regular footing ( Turban, King, McKay, Marshall, Lee & A ; Viehland, 2008 ) . These younger coevalss are more familiar with the Internet than other media such as wireless and telecasting. When they will go economically active population, the Internet will be the most influential medium in concern.

From the early ages of the public Internet development, the hunt for travel information and for the intent of doing a engagement has been one of the chief grounds that people use the Internet. The top 5 most popular online purchases were books ( 66 % ) , apparels ( 57 % ) , travel agreements ( 57 % ) , gifts ( 51 % ) and CDs ( 45 % ) in the US in 2007 ( Center for the Digital Future, 2008 ) .

The touristry industry has demonstrated rapid growing before the impact of the fiscal crisis and therefore has been identified as a cardinal component of growing in the services sector.

The touristry industry continues to be an of import component as foreign exchange earner, lending to the growing of the Gross Domestic Product ( GDP ) , the growing of the investings and employment rate every bit good as beef uping the services history of the balance of payments.

Harmonizing to the World Tourism Organization ( UNWTO ) the touristry ‘s part to worldwide GDP is estimated at some 5 % , and ranges from about 2 % to over 10 % for states where touristry is an of import sector of the economic system ( UNWTO Tourism Highlights 2010 ) .

The planetary economic recession combined with other jobs related to natural catastrophes and influenza pandemic made out of 2009 one of the toughest old ages for the touristry sector worldwide. The twelvemonth 2009 marked an diminution in international tourer reachings all over the universe ( 880 million ) and the touristry sector in Europe was the strongly affected. But get downing with the fourth one-fourth of the twelvemonth growing returned, after 14 months of negative consequences.

And good intelligence is announced by the UNWTO anticipation that international reachings will about duplicate making 1.6 billion by 2020 ( UNWTO Tourism Highlights 2010 ) and will go on to turn at a rapid gait.

The enlargement of this industry will besides hold a benefic consequence on the economic growing of other related service industries, such as nutrient and drinks, adjustment, conveyance, shopping, amusement and other little and moderate-sized industries.

Beginning: UNWTO Tourism Highlights 2010

2. The conectsion between ICT and Tourism

Tourism industry has been linked with the advancement and development of ICTs for over 30 old ages. Get downing in the 70 ‘s with the establisment of the Computer Reservation Systems ( CRSs ) , so in the 80 ‘s the development of the Global Distribution Systems ( GDSs ) and the Interntet in the 90 ‘s have changed operational and strategic patterns in touristry.

Presents ICTs are relevant on all operative, structural, strategic and selling degrees to ease planetary interaction among providers, mediators and consumers around the universe ( Buhalis & A ; Law, 2008 ; Egger & A ; Buhalis,2008 )

Tourism is a dynamic sector of the economic system, irrespective if it is considered at local, national or international degree, and as the Internet incursion rate increased, the usage of e-commerce can became an effectual tool to advance and develop new chances in the travel and touristry sector.

Because touristry can be considered an information intensive industry it has experienced of import alterations over the past few old ages due to the strong development of ICT, which togheter with the Internet spans the Earth. “ The touristry sector is characterised by the intensive production of information, to run into the demands of the assorted histrions ” ( Ramos et al. , 2009 ) .

ICT has significaly altered the playgroung for travel and touristry stakeholders, making new chances and challenges in selling and advancing their products/services. The manner in which possible clients hunt for travel information and purchase their vacations bundles was besides altered by the unanticipated development and mass diffusion of cyberspace.

Tourism and Internet combined together revolutionized the manner of going.

The cumulative consequence generated by the undermentioned factors: the advancement made in the field of the ICTs combined with the fact that tehnology became mostly available ; the digitalisation of concern ; the growing of e-commerce in al Fieldss of the economic system ; the acceptance and integrating of these revulotionary tehnologies in the field of toursim led to the birth of the the construct of “ e-toursim ” .

Electronic touristry ( e-tourism ) is defined as being the application of ICT on the touristry industry ( Buhalis, 2003 ) .

After a literature reappraisal of plants done on this sphere I would wish to indicate out that experts stated that e-tourism represents the digitalisation of the value concatenation and concern procedures in the travel, touristry, cordial reception and catering industries.

“ At the tactical degree, it includes e-commerce and applies ICTs for maximizing the efficiency and effectivity of the touristry administration. At the strategic degree, e-tourism revolutionises all concern procedures, the full value concatenation every bit good as the strategic relationships of touristry administrations with all their stakeholders ” . ( Buhalis, 2004? )

3. Benefits and restrictions of the Internet and ICT

As mentioned above the development in engineering allowed bing concern to re-engineer themselves through technological invention and permitted the entryway and creative activity of new concern. The execution and usage of e-commerce applications present a series of advantages but besides a series of disadvantages.

The most relevant benefits and restrictions of electronic commercialism usage are displayed in the tabular arraies below:

Table 2. Benefits of e-commerce

Beginning: Turban et Al. 2008

Table 3. Restrictions of e-commerce

Beginning: Turban et Al. 2008

ICT and Internet have provided the agencies for touristry administrations to develop their concern procedures and accommodate their direction construction and scheme to take advantage of the emerging digital tools and mechanisms in order to:

They should take advantage of the freshly created possibilites in order to

Increase internal efficiency and better manage of their capacity and better output direction.

Interact more with bing and possible clients and personalise the products/services in order to run into their demands.

Revolutionize touristry intermediation and increase the figure of points of sale.

Enable consumers to pass on with each other and portion oppinions.

Provide Location Based Services – use the ability to do usage of the location of the nomadic device. ( Virrantaus et al. 2001 ) – and aˆ¦

Promote of efficient cooperation between spouses in the value system.

Enhance the operational and geographic range by offering strategic tools for planetary enlargement. ( Buhalis, 2003? )

The most discussed technological barriers are the deficiency of planetary criterions for quality, security, and dependability ( Turban et al. , 2008 ; Van Toorn, Bunker, Yee, & A ; Smith, 2006 ) . The absence of criterions in tehnologies and its applications can increase semnificatively the cost of system integrating for a more efficient direction in distribution, operation and communicating worldwide.

Hospitality corporations had the fiscal power to put and transform their systems into a “ entire netware system ” . Small and moderate-sized touristry endeavors ( SME ) on the other manus are holding problem incorporating their systems because of limited fiscal resources. Due to this fact SME have a competitory disadvantage when viing against big corpoaration and it is hard to conserve their place on market.

The major non-technological job is the payment and privateness issues, which can ensue in maintaining consumers off from doing on-line transactions.Businesess must protect themselves and their clients from losingss due to cyber-vandalism and fraud, offering unafraid minutess and privateness protection of personal information by utilizing progress cryptanalytic metods.

The big handiness of cyberspace created immense sums of information, some of wich can be inacuarte and deceiving. For this ground, the Internet has lead to a lessening in the efficient hunt for information ( Allen & A ; Shoard, 2005 ; Farhoomand & A ; Drury, 2002 ; Lurie, 2004 ) .

From the consumer point of position this mai consequence in frustation due to the increased figure of options and atributes and finaly may take to increased cost for seeking and indentifying options

Using ICT as a stand-alone enterprise is non equal and has to be combined with redesigning the concern processes, constructions and direction control systems. ICT can heighten concern success when rational and advanced planning and direction is exercised on regular footing in organisation.

Intellect hence becomes a critical plus, while uninterrupted instruction and preparation are instrumental for the advanced usage of ICT and the fight of touristry administrations. ( buhalis, 2004? )

The integrating of e-commerce application in touristry affected both supply and demand in this industry. In all sectors of the touristry industry the influence of ICT and cyberspace can be noticed through internal re-organization, relantionships with spouses and the manner it relates and interacts with clients and stakeholders.

E-tourism offers a broad scope of chances for concern enlargement in all geographical, selling and operational senses and as a consequence a of import figure of new participants have arisen, sometimes refferred as “ savages ” in the literature ( Wade, 2000 ) , as they enter with self-defined new regulations.

Table 4. Influence on assorted touristry industry participants

Beginning: Werthner, H. and Klein, 1999

4. Decision

Travel and touristry have demonstrated that e-commerce may act upon the construction of an industry, and supply new chances for concern.

In order to maintain up with the extremely demanding and better informed clients, touristry organisation have to utilize the advantages provided by the development of ICT and incorporate the innovative engineerings into their concern procedure. The cahnges in industry construction is every bit impacting big corporation and little and average companies but it is more rigorous for SME to get the hang the ability grasp the chances provided by ICT, because failure to make so will happen in loss of fight and concern chances.

As experts stated it: “ Give the importance of e-commerce in touristry, it is indispensable that

touristry organisations adopt e-commerce as their concern scheme ” .

All type of touristry organisation should pay attending to the new Mobile engineerings which emerged in the past few old ages and to the advantages offered by m-commerce because this may take e-tourism a measure frontward by offering a better interaction with the clients. The survey of what seems to be happening as “ m-tuourism ” will be the focal point of farther research.

Due to the fact that the usage of e-commerce had a uninterrupted and rapid growing despite the current economic state of affairs combined with the great potency of the touristry sector, I venture my ego in saying that e-tourism can supply us with a manner to excel more rapidly the negative effects generated by the international fiscal crisis into the economic system.

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