This grid shows you the target audience. The advert is aimed at females this is mostly because women work in the kitchen. It’s for females around the age of 30 to 60 years old. The social class of the advert is AB this is because there is a doctor on the picture, which says its quite sophisticated. The life style that the advert is aimed at is families with young children because young children make a lot of mess and it is convenient. The selling points of this advert is that there is a handsome man who is wearing a typical surgeons outfit its also saying that it is very quite. The image is a modern, busy and quiet life style.In this advert the advertiser uses colour very well, they use light shades, a white logo on a red background, which makes the logo look bold and vibrant.
The red is also used on the stethoscope which stands out on the white dishwasher. There is also a lot of modern silver in the kitchen. The advert has a very clear, there is a clear white dishwasher the clear outline of where the worktops starts after the dishwasher finishes. The outline of the red stethoscope on the white dishwasher, that outline is very clear.There is a instant impact on the white with the red and the silver on the red. You can tell the life style of the characters because of what’s in the kitchen. He a surgeon/doctor appealing to women with a quiet life witch means he needs a quiet dishwasher, he’s very modern, technically and sophisticated.
The associations between the character and the protected are that he’s a doctor with a stethoscope he’s checking if it’s working because it was so quiet.It’s sophisticated because he’s a doctor. The kettle and the tins because they are modern, light and clean. The stethoscopes is suitable because of the stethoscope and also because it aimed at women, because it’s aimed at women. The advert has an ability to grab and hold attention because of the red on white because it is bold there is also the oddness of a doctor being in a kitchen.The language in the advert has used no comparatives but there is only one superlatives, this is the worlds quietest.
There is only one adjective in his advert and it is “new.” There is no informal language and no imperatives this is because they are confident without them. The advert is suggesting that you can be modern and that you would also have a quiet life. The tone of the advert is modern and sophisticated in this advert the phrase “bosh logixx the quietest dishwasher in the world” is used twice in the advert because they want it to be exaggerated