The desire for men to seek similar physical traits in potential partner, also extend to social activities with 37.
5% men 32.5% women looking for the same quality describe within their hobbies and interests. The majority of men and women felt there had the same characteristics with 67% women, and 65% men having somewhat of a similar offer, and request.
Permanent The quality of the relationship appeared more important to men, as they were more than likely than women to seek lasting relationships, 77.5% men, 57.5% women suggest the possibility of a permanent relationship, with 45% men, 15% women offering friendship leading to relationship.Discussion. In this study, it was possible to separate the samples into two groups-men and women-to examine the consistency of the findings reported by Harrison and Saeed (1977).
The result did not support the hypothesis that men were more likely than women to offer financial resources and honesty/ sincerity, and to seek attractiveness, appealing body shape. Awareness of a gender-stereotypic self-presentation strategy is one explanation for these findings.Buss (1989, 1994) Buss and Barnes (1986), however, provide an evolutionary perspective to these findings. Buss contends that the reason that men are more likely to seek younger women and women are more likely to seek older men is the factors that accompany a particular age, rather than the age per se. For men, increasing age is generally accompanied by increased in income, knowledge, patience, skill, and wisdom.
Additionally, older men are most likely to be more mature, stable, and reliable. For women, older may not necessarily be better. Youth signifies both attractiveness and increased capacity for reproduction.
Therefore, while it may seem that the search for a certain age in a partner is quite important, Buss argues that reproduction is the main goal in partner selection. Cicerello (1995)There were a few results that were contrary to our expectations. Evolutionary theory predicts that females, more than males, will highly value traits associated with wealth and high status in mates. Although women in our sample were more likely to prefer resources in potential partners than men, a relatively small proportion of them demanded cues of wealth and status.
In the priority ranking of female requirements, demand for financial condition is only the tenth most important cue, demand for high status is the ninth, and these are preceded by traits referring to personal or physical, characteristics. Bereczkei (1997)One answer lies in the demographics of motherhood, which have changed significantly, especially since the 1950s. As women achieved career and educational goals, marriage and motherhood were delayed. This explains why so many women in there 30s and 40s are now having children for the first time. It also supports the idea of motherhood as a salient goal.
Most women are unwilling to give up biological parenthood, although the families will be smaller than in their parent’s generation. Lindsey (1994).Compared with men offering many resources, men who did not offer wealth and status offered more traits associated with domestic virtues. Human males, like other animals, show remarkable variability in their reproductive endeavours because of their lower levels of minimum parental investment compared with females (Hewlett 1992). They can act like dads, provisioning their young, or they can act like cads, increasing sexual access to mates (Dawkins1976).
Males are opportunistic, and they predominantly follow a mixture of these pure strategies, depending on ecological and cultural circumstances. Bereczkei (1997)This process of social give and take is similar to the theory of social exchange. More specific to the topic at hand, social exchange theory claims that the strength and viability of a relationship is determined by both rewards and costs in that relationship (Gonzales ; Meyes, 1993).
Thus, by offering characteristics, that they believe a prospective date would find appealing and by seeking characteristics that, they themselves find appealing, advertisers are maximising their rewards and minimising their costs.Most research conducted into personal advertisements after the Harrison and Saeed (1977) study has proposed hypotheses based on exchange theory. Deaux and Hanna (1984) reported that men seek physical attractiveness and offer financial security, whereas women offer physical attractiveness and seek financial security.
Additionally, Koestner and Wheeler (1988) demonstrated exchange: Men offered expressive traits (traditionally feminine traits, e.g., caring, affectionate) and sought instrumental traits (traditionally masculine traits, e.
g., intelligent, ambitious) whereas women’s advertisements showed the reverse pattern.Repetition and replication of this research is necessary to document any changes in the characteristics deemed valuable in interpersonal relationships. Hence, the purpose of the current study is to conduct a content analysis similar to those that have been done in search for evidence of the exchange theory and, for confirmation of previous finding.
Cicerello (1995) Overall, the results indicate that gender-stereotypic behaviour persists as evidenced by exchange of physical characteristics, attractiveness, personality, and the age desired in a partner. In addition, the results indicate that men and women are becoming more confident in expressing those traits traditionally more common in the opposite sex.Future research should investigate whether evidence of exchange across attractiveness, personality, and age desired in a partner may be limited to British culture. Additionally, the variable of race needs to be assessed; it was not addressed here due to the small number of advertisers who were not Caucasian. In conclusion, although not representative of the population as a whole, personal advertisements supply researchers with an abundance of easily accessible data that allow for a better understanding of gender issues and interpersonal attraction. Cicerello (1995)References.
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