Take two newspapers printed on the same day, one “redtop,” and one “quality” paper. Compare and account for the differences between them and the ways in which they present the day’s news. In your finished project you should include the pages to which you refer in your writing. (approx. 800 words).
This essay will explore the different ways in which newspapers portray and deliver the daily news. The choice of two newspapers would give a clearer understanding of how news is portrayed to the target audiences. The first newspaper that is to be discussed is the News of the World, otherwise classed as a “redtop” or tabloid, secondly, “The Sunday Telegraph”; this is within the Broad sheet classification. These are dated 15th November 2009. The two newspapers, somewhat, different in many respects, offer wide and specific information, thus be the topic of discussion throughout this essay. Whilst specific articles will be discussed, reasons for layout, advertising, and photographs will be acknowledged. The comparison of each newspaper will use the form of sub headings to show clarity.
News of the World and The Sunday Telegraph are read by so many individuals and groups. The ways in which these papers offer its information comes in many varied styles and forms; Layout to compare the layout of these two papers, It can be found that the “News of the World,” offers bold, colourful variations of mast head and headings. Specifically, this can be interpreted to be a paper for the “working class.” It offers short concise stories that could easily be read. The layout offers the target audience a view of the articles in brief. Whereas, “The Sunday Telegraph,” offers more traditional styling to the mast head and headings. Categorically, this can be interpreted to be the paper for more of the “middle” to “upper classes.” Subsequently the articles are more in depth and more factual.
Advertising there are vast amounts of advertising within the tabloid, for example, there are approximately 40-60% of adverts for mobile phones, sofas, holidays, and groceries. Some adverts take up all of the column inches within a page. Again they offer colourful and bold styles, offering “bargain” status. Adverts that mention the words; recession, budget, affordable, this again emanates that the tabloid is for the more money conscious. This is also portrayed in the supplements that are attached to the whole paper. Whereas, the broadsheet offers the more expensive goods such as BMW cars, specific credit cards that can only be gained by higher potential earners. There are similarities in some respect; the both contain supplements that offer services, goods and much more. Again they differ in the classification process.
Photographs/ Visuals/ Use of colour the trend for the tabloid follows the notion of being bright and large both in photographs and pictures. The use of many colours within the tabloid gives a more appealing look, for example, pictures are more brighter, more intrusive and concise images of an actual story or comment. Photographs are more commonly used within the tabloid, thus suggesting either fun and to the point. Again, the broadsheet offers singular pictures, rather than several images to portray the news. This emphasises that the broadsheet is more fact and more formal. The colour scheme is also of a certain tone and colour following each story. This brings attention to the finer points and is less appealing than the actual read.
One specific article, which is stipulated in both newspapers, records the events of the bad weather conditions that parts of Britain endured the day previous. The tabloid heading, “Storm Horror, 5 die as 100 mph winds and rain thrash Britain.” Within this article, a sixth of the page is given as small text, whereas, the article contains five large photographs that show different scenes at different places up and down the country. The article then gives a weather outlook for the rest of the week in brief. Ultimately, the broadsheet gives the heading; “four die as gales batter Britain,” again with pictures but only 3 pictures depicting similar scenes, but again with a tone and colour that stay true through the rest of the articles. The use of language in papers is apparent when colloquial terms are used, as in the tabloid; broadsheet has a wider usage of vocabulary. The text is bold and in capitals within the tabloid and broadsheet much more of a traditional and formal approach.
In conclusion, I am drawn to the fact that, the tabloid offers a more short and concise version of events, offering larger and a multitude of images; contributing to the target audience or the working class audience, the position of the article is more toward the centre of the paper and use of language to be more relaxed, using slang and limited vocabulary this being a more human interest led paper. Finally, the broadsheet offers more in depth, factual approach in relaying the news, offering minimum images to enhance the reading that is required of a more traditional paper. A wider choice of vocabulary is used, again suggesting that the paper is for the more professional or higher classed group of readers. These two articles also showed different accounts to the story; stating “5 die” and “4 die”; this also shows that tabloid and broadsheet newspapers can offer inaccurate information.