The company Langmeads and Charlesworth, is an accountancy firm, that is owned by two business partners, Mr KD Shah, and Mr EAK Lester. They own 1 office, which is located in Hampton, Middlesex.
They already have international clients, but they would like more. They would like people to see the services Langmeads and Charlesworth has to offer. What happens now is that if anyone would like to see Langmeads, they would have to travel to the office at Langmeads and Charlesworth and ask for an information leaflet. This does not cost them any money, but could do something to make this better.Many other accountancy firms do this, and Langmeads and Charlesworth would like to stand out from the rest. The problem with this system is it is very time consuming for people to chase up Langmeads and Charlesworth when other firms may be nearer to them. This increases the competition and also means that profit is likely to drop. Also people would have to go to the office at a time when an employee or employer is present, otherwise is would be a wasted journey.
Consideration of Alternative Solutions People could phone up the office and request a prospectus be sent to them. A brochure would have to made. The brochure would have to be appealing to the eye and informative. It would be printed, and sent off. Desktop publishing would have to be used.
The difficulties of this system is that the phones will not be picked up after Mr Shah and Mr Lester and the employees have left the office. Also, a graphics computer, or graphics package will need to be used, and a colour LaserJet printer would also need to be bought, and these items can be very expensive. The cost of postage may be quite a lot, if foreign-based companies would like to see the brochure. hey could put all the information on the internet. A website manufactured in FrontPage would have to be used. An internet site has already been made for the company, but I think the internet site is dull and not many people would be convinced to use the expertise of Langmeads & Charlesworth.A presentation package would be very useful, because is not bland, and can produce information in an interactive environment.
This has many features. Text and animations can be well presented in different styles. Digitalised video clips could be used to show the people at work.
Sound could be used to narrate things. This would certainly catch the attention of people, and has a very strong chance of attracting them to Langmeads & Charlesworth. Hyperlinks can also be used to take people to different internet sites, or other places in the presentation. Another way is to use an overhead projector to have a presentation. A date can be set each month, where representatives of different companies come to Langmeads and Charlesworth, and view a show done with overhead transparencies.