Media surrounds us with all different types of texts and images; in this day and age it is hard to escape the constant bombardment that engulfs the human mind. The different types of media such as, advertisements, newspapers, T. V etc, are specifically designed to invigorate the every day working class.
Media is powerful and purposeful, a very good way in which media is useful is when subjects are blatantly pathetic, something ridiculous like what hair style David Beckham has, or who has started smoking, they pick on a subject and write about it when it is not relevant, these types of newspapers usually are right wing and do this as they have nothing better to write about. It is intrinsic for the normal working people to enjoy these right wing newspapers as they entertain and intoxicate.
A typical type of media is newspapers, you have left wing and right wing, right wing is designed merely to entertain the liberal people of Britain – not really what you call serious media whereas left wing are not designed to entertain but to deliver reliable, trustworthy articles which are very serious. Newspapers send messages to readers, which show what type of newspaper they are. Tabloids are more right wing, whereas Broadsheets are more left wing. Take The Sun for instance, a right wing tabloid newspaper, which is a laugh when you look at it with depth.
It would be a misconception to think The Sun was serious, all you have to do is look at the bizarre header – it looks like a seven year old could have designed it, bubble writing, I mean what’s going on these days? But don’t think for one second that the makers of The Sun are completely insalubrious, they did actually put a little thought into the heading, the red background attracts the purchaser and being the first paper they see gives it a good chance of being bought. Broadsheet papers on the other hand are beautifully caparisoned and send the message that they are sophisticated and care about the integrity of the reader.
Take The Times as an example, it is purposefully called the times because its header is in ‘TIMES NEW ROMAN’ considered to be the most elegant and mathematically perfect font ever created. This gives the impression that they recognise history and they understand it, they are broadsheet newspapers and the writers of the newspaper are very talented, they use English which suggests that they are genius, although the language is more complex than most papers it is also pellucid.
The Times like to think that the people who buy their newspapers have the privilege to read it, this works as this flatters people. All broadsheets are more human if you like, but papers like The Sun will always proliferate more and more readers. There are different types of pictures when it comes to Tabloid and Broadsheet newspapers, the quality differs which gives an impression of what type of newspaper it is. If you take The Sun for instance, a Tabloid, right wing newspaper, the pictures are designed to make people look worse than they actually are.
The newspaper manipulates the reader to make their decision go one way this is a clever tactic. They make clever mug shots, which make people look like a criminal; this is not the case because more often than not the people are innocent. If there is ever a murder or a rape of a young child, The Sun will put the photo in an oval shape, this reminds the reader that the victim was defenceless and brutally murdered like a butchered cow, their sympathy is with the young population, they will take up the whole front cover showing just a picture of the victim smiling and happy.
The next paper would probably show the mug shot of the suspect, for all the reader knows that picture could have been a nice day out with his kids, but The Sun rips into the suspect like he’s a piece of meat, this is a cowardice way to make money and sell lots of papers. On the other hand, The Guardian will have a big picture to attract the reader’s attention but it will not take up the whole page that suggests that they care more about the story than the actual picture.
The page will be usually half picture and half story in a Broadsheet newspaper; this gives the general idea of the story and will be designed to capture the reader in a mad vortex to carry on reading, this works tremendously as they will have so much more information than Tabloids on the next pages that the reader by the end of reading the article will be so full of knowledge that they will be exploding in side their mind.
Headlines are used immensely to infatuate the reader, headlines are used with such grace or such abomination they have become a great skill to master. And once again you can tell what sort of a newspaper one is from the other just by looking at the headline. Tabloid newspapers try to make witty puns to amuse the reader and to attract the reader. The Sun (tabloid) is in a sense a very harsh newspaper with the way that they put together their newspapers.
In a report not so long ago The Sun had to complete re-make and produce their newspapers by midday because they were out of order and immature about their headline. They said ‘Bonkers Bruno gone mad’ this was a fantastically clever headline which grabbed the reader straight away, this however was not a laughing matter as boxing legend Frank Bruno was emitted to a mental hospital.
The British public felt they had gone too this time and The Sun got to work straight away, remade the headline and apologised to the public for their reckless behaviour, all though you may rightly think that the headline was an injustice to the great legend that is Frank Bruno you can’t just sit back and not notice the clever structure The Sun put together, there is alliteration using the B’s very wisely and it gets to the point – Bruno ‘went bonkers’.
On the other hand NO other paper had this problem, they may have used alliteration or a clever pun, more likely than not the Tabloids did this, but you can rest assure that the Broadsheet papers showed great honour and respect to the star, they would however have been precise to the point on what actually happened to Frank Bruno. Comparison between Tabloid and Broadsheet Newspapers The Daily Mirror (Tabloid) The title ‘GBH by HIV’ suggests that there is a heavy involvement with the police.
The use of the abbreviation in the title catches the reader’s attention and makes them think about to true meaning of what has really happened, grievous bodily harm and human Immunodeficiency virus. The title is quite informal. The title is large and is eye catching because of the bold letters, The subheading ‘agony of women infected by lover’ is emotive due to the use of the words ‘agony’ and ‘lover’. ‘Lover’ gives a good representation of the man who infected the poor women. The Times (Broadsheet) There is only a subheading for this broadsheet newspaper.
‘Justice for HIV man who sentenced lovers to death’ is the sub-heading. This sub-heading is confusing but very clever, it suggests that because the man had HIV and he has unprotected sex with the two women that suggests that he sentenced them to death as they now will not live for long, they have been told that they might live for 10 years. It is a whole sentence as it has at least one verb and at least one noun, it is very unusual for a newspaper to use a proper sentence as their main heading, this heading itself is very formal. The Sun (Tabloid)
The Sun on the other hand, a tabloid newspaper has a massive headline that really puts down the ‘monster’ that infected the women with the HIV virus. It is a very similar newspaper to the Daily Mirror; this is mainly because they are both Tabloids that have the same morals, their writers are very similar. To conclude this essay there is basically one main factor that should be taken into consideration upon purchasing a newspaper, newspapers are manipulative and will stop at nothing to seek fame, they do this at consistently attacking celebrities and people of any use to them.
There is one thing for sure, Tabloid newspapers are evil and legerdemain, they are only about entertainment and producing boxed up stories that are of no relevance at all if you actually want to read a respectful article, which has the truth, now I’m not saying that I wouldn’t but The Sun because I find it very entertaining and fun to read, but it is a shamble to call them newspapers, they should be called entertainmentpapers.
If you really want a paper that will inform you on the latest events then you should really be looking to buy a Broadsheet, they will respect you and give you an article that will give you reliable information on latest events. Broadsheet and Tabloid newspapers are different in many ways, it is just a matter of opinion on which side you prefere.